Salad Cream ‘to be renamed Sandwich Cream’

advertising campaign Image copyright KraftHeinz

Salad Cream, one of the UK’s most traditional condiments may be renamed Sandwich Cream, it has been reported.

Its maker, Heinz, says that only 14% of those who buy the sauce use it on salads, with many more preferring to use it in sandwiches.

A spokesman for Heinz told trade magazine the Grocer that the name no longer “fairly represents the product’s ingredients or usage occasions.”

It would be the first name change for the product since its launch in 1914.

Recommended For You

3 Shares In The MTC Coop - Member Special

Start Getting Easy Traffic To Your Online Offers On 100% Autopilot In As Little As 3 Minutes, Guaranteed!

Instant Funnel Machine - Single Site License

Instant Funnel Machine - use on 1 site only

Fans of the traditional name went on social media to express their anger.

According to the Grocer (£), Heinz is considering adopting the name Sandwich Cream to better reflect how the country uses the condiment and to appeal to “younger shoppers”.

The condiment became a national favourite during the 1940s, Heinz says, when ketchup was unavailable and salad cream was used to add flavour to bland war-time rations.

UK sales of the brand dipped 5.4% to £28.8m in 2017. But there was outcry in the 1990s when leaked documents revealed that Heinz was considering discontinuing production of the “zingy” sauce, generating so much publicity that Heinz re-launched Salad Cream with a £10m advertising campaign.

In 2015, Heinz merged with the US food giant Kraft.

Joel Hughes, UK sauces brand build lead at Kraft Heinz, added: “As a market leading business, Kraft Heinz continues to audit its portfolio in order to meet the needs of consumers.

“There are consumers now who haven’t grown up with the brand in the household and just don’t know about the iconic zingy flavour or what to eat it with.”

There is now a consultation under way on the new name and an official announcement is expected in September.

Related Topics

Original Article : HERE ; This post was curated & posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!

Recommended Products

IM Checklist Volume 10: Self Publishing

IM Checklist Volume 10: Self Publishing - 18 Step by Step Checklists covering everything you need to know about Self Publishing

Viral Mobilio OTO1- Agency

Viral MobilioAgency

EZ Magic Video

EZ Magic Video is the first software of it's kind that allows you to control what REAL human spokespeople say in your videos, line-by-line...

Leave a Reply